Free to answer · results 1 credit
YouTube Earning Estimator
How much could your YouTube channel earn? Answer ten quick questions and get an honest estimate, a path to your income goal and the changes that would get you there sooner.
Earnings calculator
Answer about ten quick questions — it's free. To see your results, create a free account (or sign in) and use 1 credit. Your answers come with you.
The problem
New and established creators ask the same thing: what could my channel realistically earn, and what should I change to reach my goal? Generic calculators ignore your stage, your audience and how people watch, so they promise too much.
The solution
The Earnings Calculator asks about your stage, audience, niche, languages, formats, watch time and goal. You get a realistic estimate, a projected path to the income you want, the improvements that would shorten it most, and a 30-90-180 day plan — with ranges, never one hopeful number.
How it works
Answer for free. Ten short questions, one screen at a time — go back whenever you like. No account is needed to answer.
See your results. Create a free account (or sign in) and use 1 credit; every new account starts with 100. Your answers come with you, and your results are saved so you can reopen them any time at no cost.
Go deeper. Members can also use YouTube Revenue Rates: exact rates by niche, country and format, three-year plans, comparisons, trends and branded reports.
Where the numbers come from: creator-reported earnings, publicly shared creator information and experiences, and our own modelling — not official YouTube data.
How we think about earnings
What Poor, Good and Great mean, how views and engaged views differ, and where our numbers come from.
The same niche and audience can earn very differently depending on how a channel performs. We always describe a channel at one of three levels on each factor below — pick a level to see what it means. Good is a typical, healthy channel.
Retention & watch time
Drives how many mid-roll ad slots a view can earn.
About 35–50%, standard retention
Views that show ads
Ad-blockers, embedded views and short sessions mean not every view is paid.
45–60% (typical app and desktop mix)
Commercial intent of the content
Videos where people are about to buy, learn or decide attract higher bids than casual viewing.
Structured tutorials, reviews, how-tos
Channel age & consistency
Trusted, regular channels get better ad fill and bids.
1–3 years, weekly publishing
Content language
What advertisers can target
Local speech, English titles and tags
How they combine
Realistic, never hype
Need exact rates?
YouTube Revenue Rates is our members' tool: earnings by niche, country and format, three-year plans, country and niche comparisons, and branded reports.
Create a free account
Every account starts with 100 free credits — enough for the calculator and more. Verify your email and you're in.
Frequently asked
Is it accurate?
It is an estimate built from creator-reported earnings, publicly shared creator information and experiences, and modelling — not official YouTube data. Treat the range, not one number, as the answer. The more real numbers you give, the better it gets.
Why do I need an account to see the results?
Answering is free. The results are calculated for your account and cost 1 credit, which also lets us save them for you to reopen later. Every new account starts with 100 free credits.
Does it need my YouTube login?
No. You answer questions; nothing is read from or sent to YouTube.
Why is my audience a region, not a country?
The calculator uses region averages so it stays quick. YouTube Revenue Rates, for members, uses exact country rates.
What's new
feature · 19 Oct 2026
Earnings Calculator
A guided calculator that estimates your earnings, charts a path to your income goal and lists the changes that would get you there sooner.